Design directions

For some companies design is a new element of their development process and in other companies design is a corner stone of their brand. In both cases the development teams have a need for directions within design.

Creating guidelines for a product, product line or brand makes it easier for the development teams to create successful concepts because they are based on insight into the company as well as the consumers buying the product.

White Sunday Shop helps companies with finding design directions by using Design Research Processes. My research within design is based on user-insight, expert-knowledge and analysis of the company strategy. This knowledge is analyzed and transformed into findings and recommendation for what kind of directions your company should take on design.